Official Tomb Raider Stores
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The first official merchandise store was originally on the Eidos Store, dating as far back as 1997, listing merchandise such as t-shirts, caps, bags, watches and even drinking vessels.
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... The Lara C Merchandise
Lara © Merchandise Store dating 1998-1999
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Lara © Merchandise Store dating 1999-2000
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The increase of popularity in the Tomb Raider franchise and in Lara herself meant that she was given her very own brand of goodies, with descriptions written as if they were written from her prospective. By now, the sheer range of items catered for males, females and even children. Lara had for sale statues, beach towels, bath robes, keyrings and even sunglasses. Merchandise booklets were included in copies of Tomb Raider 3 and Tomb Raider: The Last Revelation, in English and German. Ads for the Lara © merch can even be seen in the back of the Tomb Raider 3 Prima strategy guide. To view or download the booklets, check out this page.
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In 2000, the Eidos Store ran alongside the Lara © store but didn't include the same merchandise, instead it sold general Lara Croft/ Tomb Raider merchandise, the games and Eidos branded items. It seems to have ran for a couple of years, even offering Tomb Raider: The Angel of Darkness but its specialty store for Tomb Raider wasn't updated after 2000.
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... The Reboot of the Tomb Raider Store
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With the reboot of the Tomb Raider franchise came a new Tomb Raider merchandise store; the web address www.tombraiderstore.com. Believe it or not, this domain originally belonged to the fansite Tomb2000, who hosted their own site to link to places to buy merchandise (mainly on emerchandise.com).
In partnership with Treehouse Brand Stores, the official Tomb Raider store opened on February 21st 2013. Items were added to the store throughout 2013 and it even continued running through 2015, when the next game, Rise of the Tomb Raider released. Sadly, this is where it ended, because in the later months of 2016, the store began to redirect to the Square Enix store. This has made the Rise of the Tomb Raider merchandise quite rare for various reasons; one because it was expensive for those outside of North America to buy from the store, so many would wait for sales, however due to the limited window of availability, and lack of prior warning of store closure, many were unable to take advantage of any sales. |
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... The Square Enix Store
The North American SE store actually continued to sell Rise of the Tomb Raider merchandise, among many other items that were not available for any other SE store. On the UK store, very few physical goodies were available.
By January 2023, the Square Enix store was the only official store selling Tomb Raider merchandise, although its main focus was on digital copies of the games.
By January 2023, the Square Enix store was the only official store selling Tomb Raider merchandise, although its main focus was on digital copies of the games.
... Tomb Raider Gear Store
On February 8th 2024, the official merchandise store, titled 'Gear Store' was teased on the newly revamped Tomb Raider website. It opened on February 14th, Lara's birthday and the release date for 'Tomb Raider 1-3 Remastered', offering a small selection of Tomb Raider branded items, including a hoodie, some Lara style sunglasses and a key chain. Previous items of merchandise have been added too, such as the Weta Mini Epic figures and the official cookbook and travel guide.
