Other : West McLaren Mercedes F1 Team

Eidos Interactive UK Press Release - May 13th 1999
Eidos Takes To The Track

Eidos Interactive is now an Official Partner to the West McLaren Mercedes Formula 1 Team.

London (UK) 13 May 1999: Eidos Interactive ­ leading world-wide developer and publisher of interactive entertainment products, is delighted to announce that from the Monaco Grand Prix, it will be an 'Official Partner' to the West McLaren Mercedes Formula One team, current World Champion and one of the most successful teams in the history of the sport.

As an 'Official Partner' of West McLaren Mercedes, Eidos Interactive will appear on the sleeves of the overalls of the drivers, Mika Hakkinen and David Coulthard. Whilst neither driver is quite in the image of Lara Croft, heroine of Eidos' most popular game 'Tomb Raider', they are equally capable of success as Mika Hakkinen has established with his Drivers' World Championship.

Eidos' products are predominantly designed for the PlayStation and personal computer hardware systems. The product strategy is to produce quality titles with an emphasis on gameplay and innovation and as such has one of the strongest product portfolios in the business. With offices in London, Paris, Hamburg, Tokyo, San Francisco and Singapore, they are indeed global players which is reflected in their choice of a Partnership with a truly global sport.

Charles Cornwall, CEO of Eidos plc: "This stimulating new partnership with the West McLaren Mercedes team develops our commitment to sports sponsorship and we are looking forward to being able to use our involvement with the team in marketing and PR initiatives".

McLaren International operates at the cutting edge of technology within the world of motorsport. With a reputation for technical excellence and integrity McLaren has, throughout 30 years of racing, proved to be one of the most successful teams of all time. Since 1983 McLaren International has won eight World Drivers' Championships and ten Constructors' Championships, in the process achieving a 117 Grand Prix victories.

"We're very excited about our Eidos Interactive Partnership," said TAG McLaren Group Managing Director, Ron Dennis. "McLaren aims for supremacy in terms of quality, attention to detail and leading edge technology. Clearly Eidos have similar goals and we feel the two teams complement each other very well".
Sources:
  • http://web.archive.org/web/20010618234658/http://www.eidosinteractive.co.uk/corporate/pressinfo.html?prid=19