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​About Lara:
Lara's Biography - Duchess of Saint Bridget
Lara's Biography - ​Angeline Lodge-Croft

About Merchandise:
Joe Jusko's Comic Cover Reference Model
Mars-16 Japanese Collectible Cards
​Timex Sponsorship
Showers With Lara Sticker
​Tomb Raider (2013) Longboard

Franchise Related:
Origin of the Nude Cheat
'April Fool's' Jokes
Lara Croft Pizza
​1997 Lara Look-a-like Competition
Eidos TV
Lucozade / Larazade
Flatland Rover
​Manchester City Sponsorship
1999 Italian Song Dedicated To Lara
Ian Jacobs Racing
West McLaren Mercedes F1 Team
Tomb Raider Collectible Card Game Contest 
The Lara Festival
Lara Croft:ism
Platinum Lara Weller
Lara Croft 2000 Wax Model
Super Fan Niels Bernsden
Nell McAndrew Outfit Auction
National 'Take Lara To Work' Day 
The Lux Veritatis Website 

Official Tomb Raider Websites
Other Tomb Raider Related Websites
Lara Croft Website 
Lost Items in Tomb Raider History​​ 
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Other : West McLaren Mercedes F1 Team

Picture

Eidos Interactive UK Press Release - May 13th 1999

Eidos Takes To The Track

Eidos Interactive is now an Official Partner to the West McLaren Mercedes Formula 1 Team.

London (UK) 13 May 1999: Eidos Interactive ­ leading world-wide developer and publisher of interactive entertainment products, is delighted to announce that from the Monaco Grand Prix, it will be an 'Official Partner' to the West McLaren Mercedes Formula One team, current World Champion and one of the most successful teams in the history of the sport.

As an 'Official Partner' of West McLaren Mercedes, Eidos Interactive will appear on the sleeves of the overalls of the drivers, Mika Hakkinen and David Coulthard. Whilst neither driver is quite in the image of Lara Croft, heroine of Eidos' most popular game 'Tomb Raider', they are equally capable of success as Mika Hakkinen has established with his Drivers' World Championship.

Eidos' products are predominantly designed for the PlayStation and personal computer hardware systems. The product strategy is to produce quality titles with an emphasis on gameplay and innovation and as such has one of the strongest product portfolios in the business. With offices in London, Paris, Hamburg, Tokyo, San Francisco and Singapore, they are indeed global players which is reflected in their choice of a Partnership with a truly global sport.

Charles Cornwall, CEO of Eidos plc: "This stimulating new partnership with the West McLaren Mercedes team develops our commitment to sports sponsorship and we are looking forward to being able to use our involvement with the team in marketing and PR initiatives".

McLaren International operates at the cutting edge of technology within the world of motorsport. With a reputation for technical excellence and integrity McLaren has, throughout 30 years of racing, proved to be one of the most successful teams of all time. Since 1983 McLaren International has won eight World Drivers' Championships and ten Constructors' Championships, in the process achieving a 117 Grand Prix victories.

"We're very excited about our Eidos Interactive Partnership," said TAG McLaren Group Managing Director, Ron Dennis. "McLaren aims for supremacy in terms of quality, attention to detail and leading edge technology. Clearly Eidos have similar goals and we feel the two teams complement each other very well".

Sources:
  • http://web.archive.org/web/20010618234658/http://www.eidosinteractive.co.uk/corporate/pressinfo.html?prid=19

Virtual Lara ~ Official Fansite
Circa 2020


TOMB RAIDER and LARA CROFT are trademarks of the Crystal Dynamics group of companies
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