Other : 'National Take Lara To Work' Day
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On July 3rd 2003, Core Design announced on their official website a new initiative called 'National Take Lara to Work Day' which was to take place on Friday 4th July 2003. It read: 'Companies are being encouraged to allow employees to take Lara Croft Tomb Raider: The Angel of Darkness to work to play it for half an hour. This will help to create a relaxed and progressive working environment, which in turn will lead to a higher rate of productivity – everybody wins! To learn more about the day, have Lara Croft email your boss asking him to sign up, win a Playstation 2 arcade unit for your office for the day and to read a psychologist’s report on how playing games is good for you go to http://www.takelaratoworkday.com'. [1]
       Information on the 'Take Lara To Work Day' Website:Home Page [2]:
"Combining work and play creates the best of both worlds and provides us with a playfully successful workplace." Dr. Michael Carroll National Take Lara to Work Day Employees! be the first to get your paws on the greatly anticipated Lara Croft Tomb Raider: The Angel of Darkness by getting your very own PlayStation 2 pod (as seen on the left) and game delivered to your office for the day. Click here to send an email to your boss. Employers! Show yourself as a caring and generous boss by helping to create a relaxed and happy working environment. Click here to register your company. To find out more about ‘National Take Lara To Work Day’ Click here. The Psychology [3] [4]:
The ‘Take Lara To Work Day’ initiative was devised following a recent report from the London School of Economics on how creating a happy working environment stimulates the workforce. Dr. Michael Carroll Professor of Industry at the University of Bristol The average employee spends 41% of their life at work which is an especially long time if employees don’t like the work they are doing. What can we do? One way is to try to make work fun. When you enjoy yourself, you relax, you engage with work in a deeper way, you have more energy and you return home in the evening feeling good. A “Making Work Fun” day is a reminder that, if we are not careful, enjoyment and fun can disappear from work and leave it lifeless and, indeed, soulless. Combining work and play creates the best of both worlds and provides us with a playfully successful workplace. Eidos Interactive has taken this report and decided to offer employees the chance to have some fun during a typical 9-5 working day. Playing games relieves stress and stimulates the brain. Working life’s long, play more! Employees, if you want your company to be involved in the scheme then click here to enter your boss’s details and Lara Croft will send them an email explaining the benefits Employers, click here to register your company to be involved in the scheme and become loved and adored by your employees. The Game [5]:
Lara Croft, the world’s most famous videogame heroine explodes onto the PlayStation 2 in her biggest adventure yet. Accused of the murder of her one time mentor, Werner von Croy, Lara becomes a fugitive on the run. In an attempt to clear her name, Lara has no choice but to confront the secret alliance whose destiny it is to take over the world. With explosive action and a gripping story, Lara Croft Tomb Raider: The Angel of Darkness is a whole new gaming experience. Visit the official Lara Croft Tomb Raider: The Angel of Darkness website for downloads, trailers, character bio's and much more... www.tombraider.co.uk You can now have Lara Croft in full colour on your mobile and download the tune of her new game: Visit the Official Ringtones and Logo site. |
Sources:
1 - https://web.archive.org/web/20030801080021/http://www.core-design.com/html/main.html
2 - http://web.archive.org/web/20031218203126/http://www.takelaratoworkday.com/home.html
3 - http://web.archive.org/web/20040203004307/http://www.takelaratoworkday.com/psychology.html
4 - http://web.archive.org/web/20040216212817/http://www.takelaratoworkday.com/psychology2.html
5 - http://web.archive.org/web/20031221150526/http://www.takelaratoworkday.com/game.html
2 - http://web.archive.org/web/20031218203126/http://www.takelaratoworkday.com/home.html
3 - http://web.archive.org/web/20040203004307/http://www.takelaratoworkday.com/psychology.html
4 - http://web.archive.org/web/20040216212817/http://www.takelaratoworkday.com/psychology2.html
5 - http://web.archive.org/web/20031221150526/http://www.takelaratoworkday.com/game.html